YELP. The new four letter word for local businesses.
Let’s face it, you either love Yelp OR hate it…
Chances are, you hate it.
Regardless of how you feel about Yelp there are some serious benefits for using it!
Let’s focus on what your business can be doing today to help increase your exposure online.
The New Coupon
Ever heard of coupons? (You: Yes) Ever used them to help you increase awareness and sales? (You Again: Yes)
Check-in offers are the new coupon.
You might be cringing because you hate the fact of discounting your services to gain new customers, but stick with us.
If you’d like to setup a nice little discount to help generate some buzz it’s super easy to do
- Login to your business for yelp account.
- On the left sidebar you’ll see “Check-In Offers” click that.
- In the main screen is a red button to “Create a Check-In Offer.”
Feel free to experiment with all the options.
You have the option to choose 4 different types of offers. Test these to see what works best for your business.
You can check out samples on the right and view an example of the offer you are creating down below.
1) Promote Happy Hour
Every business (Restaurants, Coffee Shops, Bars, etc.) can incorporate a “happy hour” for their slower parts of the day.
List your Happy Hour deals as a check-in offer to get some extra exposure.
If you run a business that sees dips during seasons try running a “Happy Hour” special for the month!
2) Increase Your Average Ticket
Push that new appetizer or dessert by adding a check-in deal if the patron orders two entrees.
Get rid of items that may be close to expiration or that you have to throw out at the end of the day.
A donut shop could throw in a couple of donut holes if people purchased more than one item. I’d be game, I love donuts though.
After your deal is setup you can monitor your stats.
3) Sale Tickets To Your Next Event
If you ever host an event at your business this is a sweet idea to sell some extra tickets.
Instead of offering Early Bird pricing you could do a 2 for 1 check-in deal that is essentially the same discount.
Or, you could add an offer on the “fixed price” option for your tickets so that way people know they can still buy them.
Why You Should Be Using Check-In Deals
Almost every popular platform on the web offers a check-in deal. These are great because when a person uses this feature they broadcast out a vote for your business.
They don’t cost you dime other than the discount that you offer.
Most platforms make it really easy to share your deal on Twitter or Facebook so your offer has a better chance of going viral.
The general public loves deals!
So go claim your Yelp page if you haven’t, setup a check-in deal, and start measuring your success!
As always if you have any questions or need help with this just let us know and we’ll be more than happy to help you…for FREE.
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